Health promotion in hospitals is a good way of attracting new employees as well. National and regional networks are helping to implement measures.
Health promotion
Renowned health expert Ilona Kickbusch in an interview with “Healthy Europe” on the significance of health promotion in times of crisis, and on strategies for the future to achieve greater well-being among all citizens.
The possibility of using health promotion to achieve significant improvements in the health of populations at limited expense has been repeatedly discussed and advocated over decades. Healthy Europe asked European experts if this huge potential is now being exploited. Rüdiger Krech, Director of Health Promotion at the WHO; Caroline Costongs, Director of EuroHealthNet; Jan De Maeseneer, Chair of the Expert Panel on Effective Ways of Investing in Health of the European Commission; and Martin Dietrich, Acting Director of the Federal Centre for Health Education (BzGA) in Germany, took part in the survey.
Nurses are by far the largest group in the healthcare profession, accounting for approximately 59 percent of the workforce. Significantly improving their working conditions is the key to making health systems in Europe and around the world more resilient and better prepared for future challenges.
Birgit Beger, Chief Executive Officer of the European Heart Network, explains in an interview why Europe needs a joint plan to combat cardiovascular disease and what preventative measures should be taken.