The possibility of using health promotion to achieve significant improvements in the health of populations at limited expense has been repeatedly discussed and advocated over decades. Healthy Europe asked European experts if this huge potential is now being exploited. Rüdiger Krech, Director of Health Promotion at the WHO; Caroline Costongs, Director of EuroHealthNet; Jan De Maeseneer, Chair of the Expert Panel on Effective Ways of Investing in Health of the European Commission; and Martin Dietrich, Acting Director of the Federal Centre for Health Education (BzGA) in Germany, took part in the survey.